Thesis project
Píxel Café
Development a business idea and a 360 ° campaign, based on the launch of a thematic café called "Pixel Café". Creation of the concept, visual identity, packaging, advertising, video editing, web design, illustration, digital strategy, among others.
- Chosen Best Digital Project 2011, Instituto Toulouse Lautrec
My role in the team
Team leader in charge of coordinating the phases of the project and its execution. Likewise, I designed the logo of the brand, and the advertising strategy: pieces on billboards and print material, digital communication strategy, management of social networks Facebook and YouTube. Creation of concept, proposal, promotional videos, and marketing strategy.
> For the degree project, a 360 ° campaign was carried out to launch a cafeteria where childhood can be relieved. The place is called Píxel Café.
The name arose based on the association that the pixel has (the smallest possible unit with which any digital image is composed in a computer) to the video games of yesteryear, linking to our concept.
It has comics, manga, series and video games
retro (80's and 90's). You will enjoy coffee and desserts, among others. The setting is inspired by the pixel art and has the following areas:
Pac-Man Zone and Space Invaders Zone.
> The product packaging, boxes, cups and plates were designed.
The website was made inspired by the different areas of the cafe, where the main characters of Pixel Cafe interacted with the user.
The creation of the Facebook page was successful, managing to get 1000 fans in one week, receiving feedback to improve the project.
> The advertising campaign was inspired by character merchandising, which allowed the use of the licenses of well-known characters in the graphics: Mario Bross, Pacman, Pikachu. All under the style of pixel art.
Describe tu imagen
Describe tu imagen
Describe tu imagen
3D views made by Kuro Design Studio
> Due to the success generated by the incredible movement of
social networks (the most consulted
was Facebook), the newspaper
"El Comercio" contacted the team for an interview about the innovative business proposition.
The article was published on
Sunday July 17, 2011, in the section "MI emp®esa", under
the title of "IDEADENEGOCIO".
Learnings
This project was carried out in 2011, it lasted 8 months of hard work. At that time, the business idea that we created was innovative and disruptive for the country, since there were only traditional coffee shops with no themes. We risked creating a different and creative value proposition that had an impact on the country's media and social networks that were beginning to have a presence at that time. One of the greatest learnings that I take from this experience is the role of a leader.
A true leader must be able to help team members to bring out the best in themselves and achieve their goals together. It is not an easy task, because each person has a different context and experiences, that is why it is important to listen and be empathetic. Planning the project, making critical and strong decisions, asking for help and listening to other points of view that they can contribute, receiving feedback, and believing in your idea until the end were other key learnings I had. I remember this project with great affection for all the obstacles we had to go through and the internal strength we had to develop so that the result was successful.